To build successful and scalable research programs, I draw from diverse disciplines rooted in understanding patterns of human behavior. Before becoming a researcher, I was as a Senior UX Designer. With a background in communication design and interior design, it was fitting that my early UX design experience connected digital products to physical spaces. Alongside IDEO alums Stacey Chang and Beto Lopez, who founded the groundbreaking Design Institute for Health at UT’s Dell Medical School, I researched how to improve patient outcomes from surgery to recovery. Years later, while searching for data to design better learning tools for medical students around the world, I found my calling in research ops.

 

SOFTWARE & SKILLS

Airtable, Zapier, Office 365, Adobe Creative Cloud, Heap, Tableau, Intercom, Qualtrics, SurveyMonkey, HubSpot, InVision, Figma, Confluence, Jira, User Testing, Calendly, Zoom

Qualitative research, Tool procurement, Knowledge management, Standardizing research methods, Participant Management, Governance, Agile and Lean environments

 

Experience

Globalization Partners | Senior Product Researcher |  2022 - Current

  • Lead research operations for 9 product/design teams serving over 3k B2B companies with 22k customers users across 100+ global enterprise sectors; project managing internal/external stakeholders, timelines, and data

  • Built and implemented a searchable repository consisting of 90+ research projects

  • Established research practices for consent, non researcher responsibilities, and data storage; standardized research methods and supporting documentation (templates, consent forms)

  • Built and maintain a knowledge base of 25 pages

  • Designed/Created a user research program; developed intranet training for 30+ employees in 6 months

OnlineMedEd | Lead UX Researcher & Designer |  2019 - Aug 15th 2022

  • Created and implemented a user research program; provided onboarding to 30+ employees in 5 months

  • Established ethical research governance practices for consent,
    privacy, and data storage; standardized research methods and supporting documentation (templates, consent forms)

  • Built and maintained a knowledge base/repository of 264+ user
    research insights

  • Designed a searchable interface to make research data accessible, regularly utilized by 30+ employees

  • Spearheaded recruitment, coordination, and scheduling of interviews
    with 100+ conducted; manages a database of 650+ participants

  • Executed and observed weekly customer research sessions
    (continuous discovery); shared, socialized, and evangelized the value of user research through weekly share outs on a dedicated Slack channel

  • Collaborated as a liaison between Product, Sales, Marketing, CS,
    and UX Design teams to ensure relevant feedback surfaced at the
    the right time and in the proper tool

  • Facilitated procurement, management, and automation of 10 tools to scale the research program sustainably

OnlineMedEd | UX Designer II |  2018 - 2019

  • Produced wireframes, mockups, and prototypes; owned QA for
    designs 

  • Ideated a common design language and design system for multidisciplinary teams

  • Onboarded new teammates and supported success

  • Guided naming conventions and file organization structure

  • Pioneered user research initiative by building interdepartmental partnerships

Carnegie Technologies | UX Researcher & Designer (Contract) | 2017 - 2018

  • Envisioned a geospatial app for the agriculture industry based on generative research and unmoderated usability testing

  • Led ethnographic research and segmentation of nearly 300 survey responses to define target customers (via archetypes and journey mapping), clarifying user touchpoints and experience 

  • Interviewed 20+ target users to collect product and customer
    feedback for generative research

  • Collaborated with developers and product management teams to assess project outcomes and prioritize features

USDM | UX Designer | 2017 - 2018

  • Shaped design thinking strategies to increase conversion metrics
    for an e-commerce hospitality site

  • Streamlined information architecture, led usability audit, and
    constructed user flows

  • Built annotated wireframes and hi-fidelity mockups based on user interviews

Phunware Inc. | UX/UI Designer | 2015 - 2017

  • Supported creation of mobile apps for global clients and Fortune 500 brands; 3 shipped to App Store and Google Play

  • Leveraged evidence-based research methodologies (interviews, requirements workshops, surveys, and user scenarios) to uncover user needs

  • Synthesized common user patterns and iterated UX flows by designing app maps, wireframes, mockups, and prototypes to guide strategic decisions for Engineering and Product teams

  • Presented low to high-fidelity concepts and created a wide range of visual assets

 

Education

General Assembly

User Experience Design Immersive 

Texas State University

Bachelor of Fine Arts, Communication Design/Studio Art

 

PHILOSOPHY

My philosophy is not a one-size-fits-all formula. It's a product of introspection, learning from past endeavors, and a continuous pursuit of refining my craft.

Central to my approach is the recognition that user-centered design is not just a buzzword but a guiding principle that informs every step of my research journey.

Challenging assumptions is not just a step in the process but a foundational element that ensures preconceived notions do not cloud my insights.

I am not just a data collector but a storyteller who weaves narratives that influence strategies, shape products, and transform experiences. My commitment to aligning with UX design principles ensures that every finding I gather serves the ultimate goal of creating solutions that resonate with users.

Research is a reminder that there's a person behind every click, tap, and scroll.